Jim has a Bachelors Degree in Marketing from the University of Houston and has had an illustrious history of taking projects and ideas and making them successful in the marketplace. Although most of Jim’s recent work has been in the non-profit sector and energy industry, Jim has extensive experience in music, publishing, special events and campaigns. For instance did you know that Jim was one of the co-creators of the 1979 Luv Ya Blue sports promotion for the Houston Oilers? The Astrodome was turned blue when over 50,000 fans held up a 17 X 22 inch flashcard emblazoned with the words Luv Ya Blue. The Houston Oilers and retailers went on to sell over $6,000,000 of Luv Ya Blue licensed products. 30 years later this Monday Night NFL event is still the most successful and memorable sports promotion in history. Now that is one marketing idea!!!!!